ABOUT

About Liz Newman, award-winning creative director and copywriter.

Why hello there stranger. Let’s get to know each other. I’ll go first.

When I was a little Lizzie, pictures circled in my head like a swarm of bees. I tried to sketch them as my brain saw them, only to end up crossing Xs across thousands of imperfect attempts. Piles and piles of reject drawings later, I realized deforestation wasn’t the answer. It was words.

Writing started as a consolation prize that grew into a passion that led to a career. And here I am today.

Along the way, I’ve done everything from social to experiential, traditional to earned, category-defying to awe-inspiring, amassing quite a bag of tricks I love to share. Whether I’m crafting a sticky headline, conjuring a brand manifesto, connecting the dots in an edit, or orchestrating a 360° campaign, I harness the bees and make honey.

I still believe in images that speak and words that paint. When the two unite, souls take notice. So let’s make work that scares us and reminds us why we’re here.

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When I’m not cracking briefs
I’m cracking the heavy bag, practicing yoga or marveLing at the weirdness of tiktok live.

As an unofficial side gig
I taste carrot cake at different restaurants and rate the goodness on a scale from 1-5.

Something I can’t live without…
generative AI. IT TELEPORTS MY THOUGHTS AND EXPANDS them like never before. the creepypasta AI faces are a little unnerving. But i can deal.

What I listen to, WATCH and read…
Everything FROM Citizen Cope to Bauhaus to The Pharcyde. Documentaries and true crime podcasts galore with a side of cringey reality TV. Augusten Burroughs to Melville to the Yoga Sutras of Patanjali. I even read two-star reviews, random subreddits and cereal boxes.

IF I WERE AN ANIMAL, I’D BE A…
Giraffe. because i stick my neck out for things I believe in, Stay curious and eat leaves.

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