Role: Creative Director (Earned & Social)
Agency: Weber Shandwick/Commonwealth McCann
Awards:
(2) Webby Awards, Advertising, Media & PR (Food & Beverage + Integrated Campaign)
Clio, Bronze, Branded Entertainment (Partnerships/Co-Creation)
(4) D Show Awards (Social/TikTok + Integrated Campaign + Public Relations + Experiential)
Meet the disgustingly delicious snack the world never knew it needed, inspired by an iconic jingle from the '70s. The Apple Pie Hot Dog.
Team: Dan Marvin (Concept, Brand CD/CW) • Dave Muller (Concept, Brand CD/AD) • Dave Ladetto (PR)
To celebrate the revival of the "Field of Dreams" game, we reimagined the retro ditty, "Baseball, Hot Dogs, Apple Pie and Chevrolet," into a culinary curiosity. With the help of Guy Fieri, we dropped the weirdest recipe on TikTok and watched the world dig in. The results? 1 billion media impressions and 143 million social impressions. We even earned a 4-minute mention in Steven Colbert’s monologue and a heated debate on TMZ. My role was to provide social-first creative direction and earned, owned and paid integration on all of the digital content, including Chevy’s first large-scale creator campaign, #foodtok and remixed TikTok-friendly jingle (is that apple pie hitting the woah)?
