Role: Creative Director
Agency: Commonwealth McCann
Team: Aggressive (Animation) • Joe Gielniak (CD/AD) • Ryan Scott Simpson (Sr. AD)
As part of the Chevrolet experience at Little Caesars Arena in Detroit, my team and I developed projections for a unique technological feature called the jewel skin. Hundreds of dimensional metal panels comprise the single projection screen of the jewel skin, which stretches 600 feet (or two football fields) from the southwest part of the concourse to the northeast.