Liz Newman Creative
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Social: Amazon

A collection of social-first content I've led as a Group Creative Director.

Role: Group Creative Director
Agency: Movement Strategy

Did you know that 57% of people would rather save an extra $50 a week than have more sex? When clients challenged us to hype the hottest Amazon Prime Day deals without actually showing the discounts, shooting content, or spending a dime, we embraced a saucy insight and turned regular product-focused UGC into kinda-sexy teasers.

@amazonhome 🚨WARNING🚨 Top secret Prime Day deals launch at midnight PT 😏 Prep your cart now at the link in bio. #amazonfinds #amazondeals #primeday 🎥: @Brielle Malec ♬ Nasty - Tinashe
@amazonfashion This video may contain shocking Prime Day deals 😏 Be ready because Prime Day kicks off at midnight PT. Prep your cart via the link in bio. #AmazonFashion #PrimeDay 🎥: @mikayla.vallati ♬ original sound - Amazon Fashion
@amazon A deep clean is oh so satisfying 😏 Deals on superior vacuums and more drop at midnight PT. #primeday ♬ original sound - Amazon
@primestudent Prime Day? we’re sat 😉 grab Prime Day deals starting at midnight PT. #primeday ♬ original sound - Amazon Prime Student

As GCD, I led the creative team responsible for concepting, curating and producing bespoke content, and sourcing quality UGC, to inspire millions of followers on Amazon Home, Fashion, Flagship and Prime Video channels. I also oversaw The Boys.

IGS Reactive: Curation inspired by Taylor Swift’s game-day outfit

IGS: Amazon x Victoria’s Secret fashion collab