Role: Copywriter (CRM, Web, Game Ideation & Badge Design)
Agency: Goodby Silverstein & Partners
Awards:
Cannes Lion + One Show Interactive Gold Pencil
Go ahead. Make some mutton chops out of maple leaves. Get in a garbage can and complain. Carve a Chevy Sonic out of a potato. And maybe win a car.
Case Study for Chevy Sonic "Let's Do This" Campaign
One of my team's first challenges at Goodby Silverstein & Partners was developing and executing the creative for the third phase of the Chevy Sonic "Let's Do This" campaign website, "Game of Firsts" and CRM. The popularity of the game exceeded the budget for later phases – so we took matters into our own hands. We became models, Macguyvered homemade props and shot all the assets with our phones Because sometimes the budget disappears...but creative must go on.
