Role: Concept, Copywriter
Agency: Commonwealth McCann
As a creative on Chevy Global, I developed concepts and copy for campaigns around the world. Tapping into the universality of experience while being mindful of cultural nuances enriched my experience as a creative director and human.
CHEVY COLORADO LAUNCH: THAILAND
English Version
Thailand version
A guy walks into a dealership to test-drive a truck. Little does he know, the truck's about to test-drive him.
For the launch of Chevy Colorado in Bangkok, I worked with our Thailand team to surprise real customers with a test-drive so extreme, they had to take a helicopter to get to the truck. Total budget was just $90K.
Role: Concept, Copywriter
CHEVY SPARK: MEXICO, PERU, “A LITTLE GOES A LONG WAY”
Many jobs. Once car. An ambitious driver shows a little goes a long way in the surprisingly versatile Chevy Spark.
CHEVY CAPTIVA: THAILAND, "EL NOVIO”
Using Apple CarPlay in the new Chevy Captiva, our driver attempts to learn Spanish on the way to pick up his in-laws at the airport. But not everything goes according to plan.