A collection of social-first content I provided creative direction and inspiration for.
Role: Group Creative Director
Agency: Weber Shandwick
You know you’re obsessed with TikTok when you dream in 9x16. As the Creative Director for Chevy social, the team and I reimagined automotive storytelling to include influencer partnerships, collaborations, duets, trends and a whole lot of fun.
Equinox #Glowup Team: Olivia Lake (AD) • Leslie Keramides (CW)
Webby People’s Voice Winner 2024 / Team: Joe Gielniak (Co-GCD) • Maegan French (AD) • Liz Hill (ACD/CW) • Melissa Noble (ACD/CW)
Silverado EV x Sopranos Team: Ashley Ruen (ACD/AD) • Kelsey Webster (ACD/CW) • Nate Paulson (SCW)
Car ASMR #Stocktok Team: Maegan French (AD) • Collin Magin (SCW)
LoFi Team: Ryan Simpson (CD) • David Cilibraise (ACD/AD) • Josh Cyccone (ACD/CW)
Pinky Randall (aka Mr. Chevy) x Emilia Hartford Team: Taylor Gabrish (AD) • Brady Frederickson (CW)
Chevy x Guy Fieri Team: Dave Muller (CD/AD) • Dan Marvin (CD/CW)
Heavenly as Hell Team: Dave Muller (CD/AD) • Shravan Hedge (CD/AD) • Adam Koehler (CD/CW) • Joe Gielniak (GCD/AD)
ZR2 x Chris Pratt, Michele Tafoya, Breland, Chase Elliott, Chase Hall Team: Iain Lainvich (ECD) • Ashley Ruen (ACD/AD) • Nate Paulson (SCW)
